Creative Strategy

BRAND STRATEGY | CAMPAIGN DEVELOPMENT
Overview

Looking to expand your reach in a way that resonates with consumers and elevates your brand? Helping frame and optimize our clients core values and belief systems, we frame unconventional plans that help them maintain and promote growth. With the pairing of brand and content strategy, we work with our clients to ensure all creative work is motivated by effective strategies and systems. Take a look into our process and how we approach these projects with clients. 

Optimist Team

A Look Inside

Our Approach

BRAND STRATEGY

FRAMEWORK + GUIDELINES 
01
Discovery Workshops

Brand, Mission, Values, Pillars

02
Consumer Insights

Persona studies, Research + Data

03
Brand Planning

Messaging, Systems, Scalability

04
Brand Documentation

Brand Guidlines + Management

Optimist Team

CONTENT STRATEGY

Seasonal Campaigns
01
Discovery Workshops

Defining Ecommerce /Business
Objectives

02
Content Planning

Content Budgeting, Content calendars, objectives, Comms planning

03
Campaign Programming

Ecomm Planning, Campaign
Mapping, Brief Writing, Content Writing

04
Ad Mapping

Paid + unpaid Media planning,
Email Marketing, Social Media Strategy

Optimist Team